Build4eco.com sells InnoDeck Composite Wood Decking

Build4eco.com sells InnoDeckUs.com Composite Wood Decking

 

Business Mission

 

We are a family-owned company Located in the Heart of America and honored to share with

 

you our InnoDeck composite decking products; the beautiful combination of nature and human

 

wisdom.

 

Situation Analysis

 

Industry Analysis

 

Trends: The decking and tiling industry has gone through many changes since the creation of

 

manufactured material and creativity of deck designers. Before manufactured material, like

 

InnoDeck’s DIY Decking and Tiling, was created, decks and tiling was made from traditional

 

treated wood. Today, consumers have a lot more options on the look of their deck and tiling and

 

the material it is made out of. InnoDeck’s DIY Decking and Tiling is an eco-friendly solution

 

to consumers wanting to use recycled material for their projects. Consumers are attracted to the

 

do-it-yourself aspect of the decking and tiling and the little to no maintenance that is involved.

 

The manufactured material does not sustain any damage from all weather, does not splinter, and

 

lasts more than twice as long as traditional wood material. InnoDeck has created a unique design

 

which gives a sleek look to a consumer’s deck or tiling.

 

Competitors: There is a large number of manufactures and distributors of manufactured decking

 

and tiling material. InnoDeck has an advantage over other competitors because they have created

 

an eco-friendly product, made from recycled materials.

 

Customer Profile: The marketplace has changed drastically from most consumers using

 

contractors and traditional wood material to a do-it-yourself, eco-friendly market. Consumers are

 

much more conscious about the material they use that could harm the environment and saving

 

money where they can. The InnoDeck DIY decking and tiling caters to many consumers because

 

the product is made from recycled wood material, plastic, and additives. It is very easy to install,

 

which eliminates the use of a contractor, and the consumers saves money in the future because

 

the decking and tiling has little-to-no maintenance and does not have to be replaced every 10

 

years like traditional wood decks.

 

Technology: InnoDeck has developed and manufactured a durable, long-lasting product made

 

from recycled wood dust, plastic, and additives.

 

SWOT Analysis

 

Strengths

 

• Production costs

 

• Eco-friendly company

 

• Durable, reliable products

 

• Warranty for product support and piece-of-mind

 

Weaknesses

 

• Lack of retailers for easy, in-person purchasing

 

• Advertisements

 

• Price

 

Opportunities

 

• Opportunity cost for future savings

 

• Easy to use and install

 

• Little-to-no maintenance

 

• Do-it-yourself technology

 

• Eco-friendly

 

Threats

 

• Competition

 

• Cheaper alternatives

 

• Availability

 

• Might not meet standards of some cultural groups

 

• Decking may not be up to code

 

Marketing Objective

 

This year’s objectives at InnoDeck are going to be different approaches compared to other tile/

 

decking companies. There are a lot of assumptions when it comes to decks and tiles; usually

 

the female picks the design and the male installs it. This year, we are aiming for a way to attract

 

both male and female customers by introducing an easier method to install the tiles. The tiles

 

itself will have all of the same qualities as other leading tiles such as: durability; color retain;

 

and desirable patterns. In addition to these qualities, we will be creating special tiles that are

 

easy to install for both male and female, using the easy-click design. This design allows the

 

consumer to purchase the desired tiles, and apply them without professional help, all while

 

maintaining amazing visuals. Revenue will increase because we are targeting both male and

 

female audiences. Also, the simple, DIY tiles will also attract many customers, not to mention

 

that they are also easy to maintain.

 

Marketing Strategy

 

Target Market Strategy:

 

Consumers, both commercial and residential, all across the United States and international

 

markets who need durable deck like areas installed. InnoDeck will focus its direct sales efforts

 

within the United States but will ship globally allowing sales from all over the world.

 

Marketing Mix

 

Product: InnoDeck is a line of interlocking tiles that provide an environmentally friendly way

 

to build a deck, patio, terrace, balcony, courtyard, etc. They may be used on hard exterior and

 

interior surfaces, under all weather conditions for residential and commercial applications. They

 

are constructed from composite wood and recyclable, environmentally friendly modular tiles.

 

Place/Distribution: InnoDeck’s corporate office is located in Lenexa, Kansas. This has very

 

little to do with how the product is distributed. This product is available for order online and

 

can be shipped anywhere in the United States and internationally. InnoDeck has also placed its

 

product in home improvement stores all across the United States to allow consumers to pick up

 

on a moment’s notice. This interactivity should help cut down on cognitive dissonance.

 

Promotion: InnoDeck will have displays located in home improvement stores across the

 

United States so that consumers may get a visual of how the finished product will look and how

 

easily the tiles snap together. Consumers will also be able to feel the durability of the product.

 

InnoDeck will also position itself at home improvement shows across the United States to get its

 

product seen by hundreds of builders and homeowners at once.

 

Price: Consumers will be able to purchase the tile, accessories for the tiles, the interlocking

 

pieces, railing and railing accessories. While initial cost of InnoDeck is more than natural wood,

 

the durability and life of the tiles will far be a better buy for the consumer.

 

Implementation, Evaluation, and Control

 

Implementation

 

• Implement video displays in home improvement stores. These videos displays will give

 

suggestions of where the tiles can be installed.

 

• The video will illustrate how easily the tiles are to install.

 

• The video will show the colors and styles that are available.

 

• The display will also give the website which will also show the videos and where to

 

purchase the tiles.

 

• Include in each package of tiles, a customer survey.

 

Evaluation

 

• Evaluate the increase or decrease in sales of the new marketing plan

 

• Evaluate the increase or decrease in market share after the launch of the marketing plan

 

• Evaluate on product innovation. More colors or styles needed from customer surveys

 

• Should any part of the marketing plan be adjusted to include or exclude nay current parts

 

Control

 

• Review manufacturing costs

 

• Review selling price

 

• Customers will be able to access the survey online or fill out a hard copy and return the

 

manufacture at no cost.

 

• Part of what the survey will ask is:

 

o How and where the tiles were used

 

o How easy was installation

 

o Where did the customer hear about the product

 

o Where was the product purchased

 

o What attracted the customer to the product

 

Advertisement

 

Social media websites such as Facebook now includes more visual content on the news feed,

 

such as videos and photos. A user who finds a video/photo presses the “like” button which

 

shows their interest in the content, which is then posted on the users’ news feed for others to

 

view and “like”. This process would lead to the content spreading-making it more popular-which

 

is what all advertisements hope to achieve. This method could be used as a way of advertising

 

for Innodeck. For example, a chimpanzee-a smart animal, just behind humans-could be trained

 

to install the DIY innodeck tiles. After the training, we could film a video of the chimpanzee

 

applying the tiles. This would give out the message of how easy it is to install the tiles, while

 

having a sense of humor at the same time. The video would then be published at famous social

 

media sites such as YouTube and Facebook, and people would continue spreading the video

 

nationwide.

 

Summary

 

InnoDeck will continue to evaluate its consumer’s satisfaction and day to day operations to make

 

sure it is performing efficiently. InnoDeck will always be observing new ways to promote its

 

product. We will continue to improve our product if/when necessary. .

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